It's 9 pm.

You've forwarded ten Instagram posts to your marketing team this month, "for reference" because you don't have a point of view.

You're calling the brand premium while the website says it's for everyone.

But you say you're for everyone. An expensive mistake.

You've reshot the content twice. The agency says engagement is up. But engagement isn't revenue. You know this. They know this.

You did a rebrand. It cost more than a kidney (apparently). Engagement spiked for three months. Then it went back to exactly where it was.
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Last month you ran a promotion because the quarter was slow. Now your best clients are trained to wait for the discount.
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A competitor opened nearby. Your clients left.

What do I do about it?

[What] I Build.

Before you hire the agency, before you brief the photographer, before you run the ads...

someone has to decide what this brand is.
Who it's for. What it's worth. How it speaks. Why anyone should care. That's what I do.

I build the brand before you build the business, the positioning, the verbal identity, the launch strategy, and the PR that puts you in the right hands before you spend a dollar on advertising.

Most founders go straight to content, campaigns, influencers. Then wonder why nothing sticks. I'm the person you bring in before all of that — so that all of that actually works.

How do you do that?

"She was incredibly meticulous throughout the process, challenging every detail. This helped me understand how to position and defend FAVORI's pricing as a luxury brand."

Kristin Žilović

Founder of Favori

[Selected] Works

FAVORI, 2026
Repositioning before launch

A luxury jewellery house for animal companions and their owners. Before we worked together, the brand read as matching accessories — hard to justify as fashion jewellery.

I rebuilt the positioning from the ground up: moved the brand into a category buyers already spend in, built the verbal identity that makes the price make sense, mapped the competitive set, and wrote the go-to-market narrative and 90-day launch sequence.

Kristina walked away with a brand that could defend its price point and a clear roadmap to market.

Let's Chat.

CLINIQUE LA PRAIRIE, 2026
Independent positioning study

A 95-year-old longevity clinic with programmes from $23,000

Without a brief, client access, or internal numbers, I identified a tonal fracture across three competing brand voices, rebuilt the positioning framework so the words could carry the price, and delivered a twelve-section dossier with a repositioning roadmap.This is the level of strategic depth I bring to every engagement

Read the Dossier.

[How] I Fix it

[the] Diagnostic

$3,500 • 5 business days

I take your brand apart and show you what's broken and what to do about it.
--> Brand Positioning Audit:
who you are, who you're not, where you sit in the market
--> Competitive Set Analysis:
who you're actually up against and where the untapped market is.
--> Verbal Identity Diagnosis:
where your language is working against you
--> Audience Perception Gap:
what you're saying versus what they're hearing
--> Prioritised roadmap:
what to fix first, what to fix next, and why
--> One working session to pressure-test it together

You walk away knowing exactly what your brand needs before you spend another dollar on marketing.
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[the] Build

$5,000/month • 3 months minimum

I stay and build your brand with you.
--> Brand positioning written and applied across every touchpoint
--> Verbal Identity System:
voice, tone, messaging hierarchy your team can sustain without me
--> Launch narrative and brand story
--> Launch sequence:
what you reveal, when, and to whom, so the market meets the brand on your terms
--> PR and influencer seeding:
PR Strategy, first-wave creator selection, gifting, outreach, tracking
--> Organic community and audience-building plan:
the first 1,000 people who care, before you spend on ads
--> Creative direction:
I brief your designers, photographers and content creators so everything ladders to the same brand
--> Weekly founder working sessions

By the end of three months, your brand has a spine and your marketing has something real to market.

Let's Chat.

[Who] I work with

--> Your best customers find you by accident, not by design.
--> $500K+ annual revenue, past product-market fit
--> Willing to invest 3 months in building the brand before scaling the ads
--> Ready for someone who’ll challenge every assumption, not validate every instinct

Let's Chat.